Our Mission


We create timeless and versatile styles that coordinate to make your life easier.
Our clothes feel good, look good, and wear well. Our designs and styles are intentionally curated to coordinate with each other to create an easy mix-and-match capsule style wardrobe. We start with great quality fabric and each piece is locally handmade to last through multiple children.
We make an impact in our community
A portion of all our sales are donated to charities and causes that are important to us. Some of the charities we have worked with include the Edmonton Food Bank, WINhouse, The Sexual Assault Center of Edmonton (SACE), the Canadian Cancer Society, and Youth Empowerment & Support Services (YESS).
We practice ethical and sustainable production.
All of our clothing is designed in-house and locally handmade in Alberta, Canada. Our amazing team members are all paid a living wage. We source Canadian-milled and dyed fabrics wherever possible, and we have developed mutually-supportive and long term relationships with our overseas supply-chain partners to ensure safe working conditions.

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